Caravan Platform for China & Europe with Intercultural Expertise

EUROPE – CHINA MARKET
EU Market Entry & Consulting

Strategy, WVTA/COC, and dealer matching for Chinese manufacturers.

Events & Trade Fairs

Caravan Salon and trade fairs: Representation for Chinese brands.

PR & Media

Press relations, photography, and video for brands from China.

BUSINESS TRAVEL & MEDIA
Business Trips to China

Factory visits, trade fairs, and delegations, with an interpreter.

Media Presence in Europe (EN)

For Chinese companies: media presence at European trade fairs.

European Media Exposure Services (Chinese)

Providing Chinese companies with exposure at European trade fairs and in European media.

Your project between Europe and China?
TRAVEL TO CHINA
China Travel Consultation

Personalized travel planning for your trip to China

China Motorhome Trip

Consultation and planning for motorhome trips through China

GUESTS FROM CHINA IN EUROPE
欧洲房车自驾游

面向中文游客的欧洲房车旅行咨询

YOUR JOURNEY BEGINS WITH A CONVERSATION

來來去 · LAILAIQU.com · LAILAIGO.com

The gateway between China's RV industry and Europe.

We connect leading Chinese RV manufacturers with European markets, represent brands at trade fairs, handle PR and media production, and organize business trips to China. Based in Germany, Europe's largest RV market.

lailaiqu

connecting continents. caravaning innovation.

Languages: DE · EN · ZH

RV consulting for China & Europe — for manufacturers, importers & dealers.

TWO MARKETS. ONE PLATFORM.

lailaiqu.com 来来去 (come and go) — born from a simple insight: China's RV market is one of the fastest-growing in the world, and European expertise is exactly the key it needs to realize its global potential.

China's RV industry is among the fastest-growing in the world. lailaiqu simplifies market entry, reduces risk, and builds partnerships—with credibility in both regions.

01

EU Market Entry & Consulting

EU market entry strategy

We develop tailored strategies for your entry into the European market—from segment selection and competitive analysis to pricing strategy. We help you get off to a smooth and successful start.

Certification & Compliance

Our experts guide you through WVTA, COC, and ECE type approvals and can help ensure that your products meet all required European standards and regulations.

Market Analysis

Stay one step ahead with our in-depth market reports, industry briefings, and competitive analyses, tailored to your strategic needs.

02

Dealer & Importer Network

International Network

Gain access to a network of qualified German and European motorhome dealers and Chinese manufacturers to expand your distribution channels and market reach.

03

Events & Trade Shows

Trade Show & Media Presence

We advise on booth logistics, organize dealer meetings, and hold press briefings at the Caravan Salon Düsseldorf to help you make the most of your media and trade show presence.

04

PR & Media

PR & Brand Communications

Increase your brand awareness with our comprehensive PR services, including press releases and media relations across the German and Chinese caravaning media landscape—from people who know both markets.

Media Production & Branding

Comprehensive media production services, high-reach social media and influencer campaigns in Europe and China, professional product launches, and tailored brand names and slogan adaptations for the European and Chinese markets.

05

Business Trips to China & Seminars

Experience China's RV industry firsthand

We plan and accompany factory visits, trade fair tours, and industry delegations to China—tailored to European RV companies and their teams.

06

Industry Portal & Content Hub

Cross-Border Trade Network

Information hub for the Chinese RV market, featuring a comprehensive manufacturer database, exclusive market reports, trend news, and a global RV directory.

Experience China's RV industry firsthand

RV consulting for businesses in China and Europe: Based in Bielefeld, lailaiqu supports Chinese manufacturers entering the EU market, helps European dealers build partnerships in China, and works in German, Chinese, and English.

Growth of China's RV Market

Annual Growth Rate (CAGR)

(Source: Grand View Research)

%

New Camper Registrations in 2025

(Source: 163.com)

Active RV Manufacturers and Converters

(Source: YICAI)

%

Electric RV Registrations in 2025

(Source: Sohu)

The Future of the Global RV Market

The RV market is growing together: By building partnerships between China and Europe today, you help shape the industry of tomorrow.

Our Unique Advantage

With our first-mover advantage, lailaiqu.com creates a seamless connection between two markets that are ideally positioned to work together. Our platform offers credibility in both regions, drawing on our Germany-based, China-focused approach to foster genuine partnerships and our strategic location in Bielefeld, Germany, to connect manufacturers and dealers across continents. 

We speak German, Chinese & English

RV Dealer Network in China

China's RV market is growing rapidly, but its dealer network follows its own rules and structures. Without local market knowledge and the right contacts, finding reliable partners in China can feel like a black box. As a bridge between the two markets, we help you navigate the right dealer structures and build strategic partnerships. We are a specialized platform connecting China's RV industry with the European market.

Cross-Cultural Expertise & Market Knowledge

Experience China's RV industry firsthand

We plan and accompany factory visits, trade fair tours, and industry delegations to China—tailored to European RV companies and their teams. We also offer short courses, industry training, and seminars on market entry, sourcing, and the Chinese market and its consumers. 

Company Visits, Delegation Trips to China & Seminars

Would you like to travel privately to China or from China to Europe?

Europeans discover China by RV. We advise travelers from Germany and across Europe who want to explore China in an RV—from route planning to local insights. Two camping cultures, one platform.

Frequently Asked Questions

Why Us?

lailaiqu.com is a platform connecting China's thriving RV industry with the established European market. Our unique positioning enables us to provide insights and access, ensuring seamless integration for both manufacturers and dealers.

Your Advantage in 3 Languages

Our platform operates fluently in German, Chinese, and English, enabling clear communication and a deep understanding across business cultures. This trilingual approach ensures that no detail is lost in translation and fosters stronger partnerships.

The Global Communication Bridge

Whether you have your sights set on the German, Chinese, or global market, we eliminate language barriers and support your international business success. With our cross-cultural expertise and specialized translations for the RV sector, we ensure your technical and commercial intentions are understood precisely on both sides. This helps you avoid costly misunderstandings, build genuine trust with new partners, and move cross-border negotiations between Europe and China toward successful deals.

Your Contact in 3 Languages

Whether you're a Chinese manufacturer looking to explore Europe or a European dealer seeking Chinese partnerships, we look forward to hearing from you.

CROSS-CULTURAL EXPERTISE

lailaiqu draws on its extensive network of industry experts and partners in both markets to provide comprehensive support—from market entry strategies to compliance and certification consulting.